How to open a business selling auto parts. How to open a company selling auto parts

This material can serve as a model for writing a business plan for an auto parts store when obtaining a loan from a bank, for attracting a financial partner, obtaining government support, and simply to justify the expediency of investing money in your business.

Description of the project

We bring to your attention a sample business plan for an auto parts store opened in a city with a population of 120 thousand people.

Despite the high competition, the sale of auto parts is a profitable line of business, since this market in Russia shows an annual growth of 20%. Opening a store with a large assortment of goods for both domestic and foreign cars in our city will be beneficial both from an economic and social point of view.

Socio-economic indicators of project implementation (for state support)

1. Registration of a new small business entity;
2. Creation of 3 new jobs;
3. Revenues to the city budget N up to 80 thousand rubles per year.

Economic indicators of the project implementation, according to the calculations of the business plan:

1. Profit - over 1 million rubles per year;
2. According to preliminary calculations, the payback period for the project is about 2 years;
3. Profitability - 25%.

It is planned to spend 400 thousand rubles on opening a business. own funds and attract 1,700 thousand credit funds in one of the city banks:

Which taxation system to choose

The organizational and legal form will be individual entrepreneurship. The choice of this OPF is due to the inexpensive and simplified procedure for registering activities. As tax systems the patent system will be applied, while the cost of a patent for an auto parts store per year will be 36 thousand rubles.

At the moment, practical activities have begun on the implementation of the project:

1. Produced by registration of entrepreneurial activity, OKVED code 50.30.2 - Retail trade of automotive parts, assemblies and accessories;
2. A preliminary agreement has been concluded for the lease of premises for the placement of a retail outlet on the street. Lenin house 101 with a sales area of ​​40m2 and a warehouse at the same address with an area of ​​15m2. The rental price for 55m2 will be 30,000 rubles per month. The premise does not need renovation;
3. Completed the search for wholesale suppliers of auto parts and consumables on favorable terms.

Description of products and services

The assortment of the outlet will include spare and consumable parts for cars of both foreign and domestic production. In addition to the goods presented on showcases and shelves, the store will also operate on orders from the catalog. In general, the procurement department will work according to the principle: the most popular items should always be in stock. These products include:

• Engine oil;
• Wheel disks;
• Tires;
• Filters (oil, air, fuel);
• Light bulbs;
• Candles;
• Wipers;
• Oil seals;
• Hardware, washers, screws, caps;
• Clamps, branch pipes;
• Alternator and timing belts;
• Instruments;
• BB wires;
• Autochemistry;
• Gaskets;
• Pomegranates;
• Steering tips;
• Mufflers;
• Bearings;
• First aid kits and pumps;
• etc.

At the same time, the customer will be offered spare parts from different manufacturers at distinctive prices, for example, "original" or "non-original" spare parts.

The price level will be slightly below the average price level for spare parts in retail outlets in our city. And thanks to a well-thought-out logistics system, orders will be delivered as soon as possible.

Marketing plan

First, let's define the market size. According to statistics, there are about 270 cars per 1000 inhabitants in Russia, that is, every fifth has their own car. Our city is home to 120 thousand inhabitants, respectively, they account for about 20 thousand cars.

The most popular car brands are Lada, Chevrolet and KIA.

Of the total volume of the auto parts market, 52% of sales are accounted for by domestic cars and 48% by foreign cars.

The ratio of purchased components for domestic cars and foreign cars:

On average, each car owner spends about 15 thousand rubles on the maintenance of his car (excluding gasoline and insurance). This is mainly the cost of engine oil, rubber, filters, spare parts.

It follows that the capacity of the auto parts market in our city is: 20 thousand (cars) * 15 thousand rubles (expenses for cars) = 300 million rubles per year.

It should be noted that the demand for spare parts will only grow in the near future, as the number of car owners and, accordingly, the number of cars is growing. According to statistics, the growth rate of this market is about 20% per year.

Competitors. According to the study, there are about 30 retail outlets in the city selling a similar group of goods, of which 10 are large service stations that have their own retail departments (Recommended for reading: "Business plan of the service station".

In the immediate vicinity of our outlet there are:

1. Service station with its own sales department. They mainly trade on pre-orders;
2. Center for motor oils. The main assortment is oils, filters and other consumables;
3. Trade point for 5m2 in a small shopping center. They trade only by catalog with delivery within a week.

Let's carry out a comparative analysis of the strengths and weaknesses of our competitors:

Advertising and marketing activities

1. Advertising in the media, development of a business card site for our store;
2. Advertising on billboards, distribution of flyers and business cards;
3. Discount for regular customers, promotions (free oil change);

The level of the trade margin for the product will, on average, be 40-50%. The sales season is in the spring and autumn.

The planned volume of sales in monetary terms (revenue) is as follows: Monthly dynamics of revenue is presented in the form of a graph: To reach the break-even point of sales, it is necessary to sell goods in the amount of 315,000 rubles per month.

Production plan

We will work only with large wholesale organizations that have been working in the market for wholesale supplies of auto parts for more than one year and have proven themselves only from the best side. These are such companies as Part-Kom, Pasker, the Auto-Alliance group of companies, etc. Delivery of goods to the store will be carried out by transport companies. Planned staffing table of our organization: Increased requirements will be imposed on the personnel, in terms of:

1. Good knowledge of the car device and spare parts;
2. Ability to communicate with clients;
3. Sales experience (preferred).

Calendar plan

The list of activities for the start of the project and their cost can be presented in the form of a calendar plan: To launch the project, it will take 30 days and 2.1 million rubles of start-up investments.

How much money is needed to open an auto parts store.

To open a retail outlet, an investment of 2.1 million rubles will be required. Of these, own funds amount to 400 thousand rubles and 1,700 thousand rubles are planned to be attracted in the form of a bank loan.

Financial plan

The main expense item of the entrepreneur will be material costs, that is, the acquisition of goods for the purpose of subsequent resale. In addition to wages, the entrepreneur will be quite expensive to pay insurance premiums to the Pension Fund and the Social Insurance Fund: 36 thousand rubles per year for individual entrepreneurs and 30% monthly from the wages of employees. A complete list of all costs, as well as the calculation of gross and net profit, is presented in the table - the forecast of the store's income and expenses:

How much can you earn by opening an auto parts store

Net profit based on the results of annual sales will amount to just over 1 million rubles. The profitability of the auto parts store according to the calculations of the business plan is 25.7%. This figure is higher than any bank deposit. This suggests that the funds invested in the business will pay off in full. The return on investment should be expected no earlier than 24 months.

This is a complete, ready-made project that you will not find in the public domain. Business plan content: 1. Confidentiality 2. Summary 3. Stages of the project 4. Description of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Where to start a business

Starting any business requires careful preparation, thoughtful actions and a well-developed business plan. Auto parts store is no exception to the general rule. This business is primarily for men. But even if you have a good driving experience or have worked in a car repair service before, it is worth learning more. After all, trading is a new business and requires different skills. First, you need to decide what exactly you will sell: spare parts for foreign or domestic cars, or just covers, rugs, etc.

It is also worth paying attention to competitors: what are they selling in your area, at what price, what is more in demand? The competition in this niche is quite high, so you need to think carefully about the business plan and how you can attract a buyer. The auto parts business can be successfully combined with other auto related businesses such as a car wash. Or invest in the car this way, which will bring substantial profits in 2-3 years.

Old things are replaced by new ones. This is a kind of law of life, one of the main qualities of which is progress. But such a change does not always mean that old things completely disappear from our everyday life. Moreover, if the person is a careful user. What if the old thing is a perfectly usable car?

Matthew Hartzog ( Matthew hartzog), now 32 and a successful businessman, he loved to spend his summer holidays in his stepfather's shop. The store specialized in car parts, and Matthew helped his adoptive father in every possible way by arranging parts on the shelves and serving customers. His favorite model was the Pontiac Fiero sports car. “Even then, as a child, this car sunk into my boyish heart,” says Matthew.

About 370 thousand of these cars were produced by Pontiac in 1984-1988. They were very popular with the Americans. And to their great regret, at the end of the 90s, the car was discontinued. But, nevertheless, back in 2008, about 75 thousand cars of this brand were registered in the United States. And this is not a small figure.

To support the owners of his childhood favorite car, Matthew Hartzog launched his business to make parts for the discontinued Fiero. He called his company simply - Fiero Store (Store Fiero).

Forbes reports that in 2008 Matthew's company, which manufactures parts for discontinued vehicles, had revenues of $ 2.3 million. “Keeping an iconic car on the road on the roads of America is a good business idea,” the experts emphasize. "Fans are always a good audience to consume."

The Fiero Store manufactures a complete set of parts for discontinued vehicles, from some small type of headlight lens to the engine. The principle consists in the production of new parts, but of the old model, i.e. the way they were when Fiero's cars were still rolling off the assembly line.

Such a business can be based on any other brand of car or several brands that have been discontinued, but are still popular. It is only necessary to calculate the probability of earning, taking into account the number of real users.

"Production and sale spare parts for cars It is not a bad idea to combine the discontinued products with the services of a car service, where these same parts can be installed immediately, ”says Matthew Hartzog.

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An auto parts store, especially focused on foreign cars, has fundamental differences from most retail outlets. The owner has to professionally know cars as a technical object, since the goods sold by him at retail or in small wholesale affects the safety of vehicles.

“Despite the fact that the manufacturers are responsible, the problems can be very serious,” says Andrei Mikhailov, director of the Auto-Rhino store. - I happened to have threats in my address for the fact that I sold allegedly counterfeit, which caused an accident. Therefore, I do not advise amateurs to go into this business, if only because they will not be able to prove their case. "

On the other hand, many experts consider this business to be an interesting business that guarantees stable income in most cases. So, let's figure out where to start trade in auto parts, and what you need to know to make your business successful.

The right thing

In order for there to be demand, the product must be in demand. This axiom fully applies to the sale of parts and assemblies for cars. This is evidenced by the annual 10-15% growth in the capacity of the Russian market in this direction. Experts are confident that, despite the rise in the value of the currency, in two or three years, auto parts worth $ 65 billion will be sold in Russia.

“It's huge and dynamically developing segment of the economy which every day attracts more and more new participants, - says Michael Wales from Great Britain, specialist of the Automotive Russia project. "We can safely predict the opening of new stores."

In other words, from the point of view of macroeconomic indicators, owning an auto parts store can be considered a profitable endeavor. I wonder what the sellers themselves think about this? Here is one of their opinions:

“In Russia, especially in the provinces, there is a cult of cars. Now there is a demand from customers from the first and second waves of mass purchases of foreign cars. These are the people who purchased their imported "iron horses" in 2005-2010. It’s time for them to either sell the car cheaply in the conditions, or put the existing equipment in order. The latter is most often done. The demand for auto parts is growing steadily. "

Specialization and Marketing

Sellers and experts still advise to open stores with specialization. “I have ten years of experience in shopping in various cities,” writes the forum member Prometheus_1974. - Do not mix spare parts from VAZ and foreign cars. Although there is a rapprochement, these are fundamentally different businesses. "

This is the first thing. Second, experienced marketers strive for diversification and believe that retail should cover 70-80% of turnover, and the remaining 20-30% should be tied to small-scale wholesale contracts:

“… The end consumers of spare parts, such as large banks, factories, large and medium-sized businesses, that is, those who have their own vehicle fleet,” advises AndreiZ from Izhevsk. “In this case, the requirements are somewhat different: clarity of work with documents, high quality of spare parts and, of course, commission (no comment).”

Thus, a businessman who is planning to open his own store must clearly build a sales concept, that is, decide on the type of cars, the parts of which he plans to sell, and on the circle of potential customers.

Practical advice

A novice businessman will certainly face the problem of selecting a special code for each spare part in relation to the type of car brand. If this topic is irrelevant for experienced sellers, then novice marketers will have to "sweat" for catalogs, which, by the way, are not cheap. However, they can be downloaded via torrent, although it is "long and dreary."

Meanwhile, Andrei Mikhailov believes that there is no universal assortment in car dealerships, since each area has its own statistics. But in any case, when answering the question of how to open your own business on auto parts, he advises starting with consumables, in particular with all types of bulbs, filters, brake pads, candles, assorted oils and auto chemicals.

For example, according to many directors, the top products in spare parts stores today are:

• Mann oil filters (20-30% of market capacity);
• spark plugs NGK V-Line (40%);
• Brembo brake discs (10%);
• Castrol Magnatec 10W-40 oil (35%).

In general, for small and medium-sized cities with a population of up to 500 thousand people, the emphasis should be on spare parts for cars with a price tag of 500-700 thousand rubles. Therefore, the choice of commodity items must be appropriate.

“Count how many customers have left you because you have expensive oil? - asks AndreiZ from Izhevsk. - Perhaps it will be easier to just make a slightly lower discount on Esso-Mobile? If you nevertheless decide to supplement the assortment with cheap oils, then choose oils from second-tier brands, but not obvious outsiders in quality. I can recommend something like "Ravenola", but by no means "Zeke", "Hado" and "Mannol". Everything written with success can be extended to other headings.

conclusions

Since the range of spare parts differs in the regions, the starting conditions required for opening a retail outlet will also vary. Some will need millions of rubles to start in a prestigious center, others will focus on residential areas, considering that 600 thousand rubles will be able to satiate the initial hunger of trade. Both will be right in their own way.

However, “… it's easier to open a store if there is already a car service,” Andrey Mikhailov is sure. “In this case, you will clearly know what“ your local car owners ”are ordering, who, at the request of your master, will go to your store.” If you have your own workshop for two or three boxes, then not so much money will be required to start a store, say, 700-800 thousand. “Moreover, the profit will appear in three months,” the entrepreneur is sure.

However, you can also focus on ready-made business plans drawn up by consulting companies. Some of them recommend having a starting budget of 6,000,000 rubles, promising a three-year payback period.

In other words, the break-even point can be passed in one quarter, or, as in the well-known proverb, the promised three years are expected. It all depends on the professionalism and training of the startup.

The story of a novice entrepreneur about the development of an unoccupied niche in the auto parts trade. The young and ambitious entrepreneur has organized an activity for the delivery of auto parts around the city and is already planning to expand.

I give a business idea of ​​how you can make money with your own car and a constant source of communication with Internet access.

It all started with the fact that after graduating from the university, I could not find a decent job in the specialty " Automotive and automotive industry". The maximum they offered me was a job in a car service. At the same time, neither a diploma, nor work experience (I studied in absentia) for some reason did not impress employers: there were no corresponding vacancies. After two months of unsuccessful searches, I decided: I will work for myself, but precisely in my specialty - in vain, have I spent six years studying?

The first thing I started with was to study the needs of motorists in our city. It is the problems with the purchase of spare parts that arise from private traders, taxi drivers and small car services. I found out one paradoxical thing: despite the fact that we have a rich market for spare parts for any passenger cars, both domestic and foreign cars, the need for them is still very acute. And the point is not that they are not enough, but that sometimes they are needed here and now, and not in a hypothetical two weeks.

The car broke down on the way, an urgent need to replace some small part - but where can I get it? You can, of course, go to the nearest store or to the car market - but won't you leave your car on the road? You can call a tow truck - but it is long and expensive. Another example: a foreign car was brought to a car service or a private workshop for repairs, it needs to be repaired urgently, but the master does not have the necessary spare part at hand at the moment - what to do? In general, I realized that situations in our millionth city, when people urgently need this or that auto part, quite a lot.

By that time, I already had my own car, not new, but brought to perfection by my efforts. In order to be always in touch with potential clients, I assumed to use an iPhone with an Internet connection. Before going to the Companies House for registration of documents for individual entrepreneurship, I conducted an analysis of wholesale and retail prices in auto shops in the city.

Organization of activities

I contacted major dealerships, found out that an officially registered individual entrepreneur has the opportunity to conclude an agreement for the purchase of car parts and auto cosmetics at manufacturer prices. My calculations showed that the difference between wholesale and retail prices for auto parts is on average 15-20%. I added 20% for delivery to the estimated profit from the difference in prices - it turned out to be a rather attractive figure. Even taking into account the cost of gasoline, cellular communications and paying taxes, the profit promised to be good.

After carefully studying all the pros and cons, I decided to start my own business. in the Regpalat, advertised in several local newspapers and free classifieds sites. Along the way, I flipped through a dozen thematic forums and offered my services there too. I left several channels for communication: home and mobile phone numbers, email address, ICQ number and Skype contact.

We didn't have to wait long for clients: the very next day I received two orders, which took me only three hours to complete. Then calls and messages became regular, I went on orders almost from morning until late at night, earning from a thousand rubles a day. In addition to spare parts, customers often ordered car cosmetics, realizing that it was more profitable to purchase everything they needed at once, without wasting time on trips to car dealerships - after all, they paid only for the call, regardless of the volume of the order.

I came across a wide variety of people - from ordinary taxi drivers and pensioners-private traders to respectable leaders and businessmen. Often there were orders from small car services. I really liked this work, because, in addition to good earnings, every day I heard words of gratitude from people I did not know at all. We got to know one of them more closely when I helped him change a broken headlight.

When he found out that I had a degree in auto specialist, he offered me a job in the company he headed. And I was very surprised when I refused, saying that I love my business and in the near future I plan to introduce my younger brother and a couple of friends to it: it becomes difficult to cope with the growing number of orders alone. Indeed, why look for goodness and work "for an uncle" when I have my own profitable business, which brings me not only earnings, but also pleasure?